We are a lifesaving skills provider with over 40 years of experience and excellent service. We aim to teach everyone how to swim, perform cpr and first aid.

Kenneth Roland, World Renowned Aquatic Expert

Chief Executive Officer

     As a Purdue University graduate and leading authority in water safety, aquatics and CPR, Ken Roland is renowned as one of the preeminent instructors in the nation. Currently, Ken teaches water safety courses at Ball State University in Muncie, Indiana where as an adjunct instructor he trains and certifies university students in first aid, lifeguarding and water safety instruction. He also teaches certification classes at CPR, Etc., his company that teaches lifesaving skills to the community. In 1992, he received the American Red Cross Instructor of the Year to cement his legacy as one of the best trainers in the nation. In 1993 and 1995, he received the Kiwanis Club Exemplary Service Award. Since knowing of G. Harold Martin’s “Every Child a Swimmer” endeavor, Ken has been a supporter of the program which is taught through Kiwanis Clubs nationwide. In Broward County, it led to the formation of Swim Central which provides swimming lessons to young children in the county at no charge. It has greatly reduced the numbers of drownings in his under-five age group where drownings are the greatest cause of accidental deaths. As the City of Fort Lauderdale Recreation Aquatic Coordinator, his staff has taught half of the children to swim under the Swim Central banner, now totaling 500,000 children.


Since 2003, as Fort Lauderdale’s Aquatic Supervisor, Roland manages all aquatic operations, facilities and personnel. He is responsible to hire, train and certify all personal in water safety, lifeguarding, first aid and CPR and has successfully increased minority applications and positions by over 50%.


From 2000 to 2003, he managed the City of Margate’s 25 yard aquatic facility, boat dock and lake front. From 1996 to 2003, he conducted training in personal survival at sea deploying 12 man rafts for numerous cruise lines. From 1986 to 1999, he was a lifeguard lieutenant for the City of Pompano Beach responsible for hiring and training staff in the art of patron surveillance, rescue board techniques, jet ski and RIB procedures. In Pompano, he implemented the Every Child a Swimmer program from 1993 to 1998 that taught over 42,000 children to swim. While Judge Martin’s son, Jim, serves President of Every Child a Swimmer and Ken currently serves as Vice President.


In Broward County, he became the first African American Instructor Trainer for CPR. He was the first black lifeguard lieutenant on an integrated beach and the only black lieutenant on the entire east coast of the United States. He joined the Drowning Prevention Coalition. A former musician, he wrote six songs about water safety and created a ‘Barney type” character named “Lucky the Dolphin” where he went around to elementary schools singing the gospel of water safety and wearing his “Lucky The Dolphin” costume. He helped write the American Red Cross Guard Start Junior Lifeguard manual.


Roland was a founding board member of the SWIMS Foundation, a county advisory and fundraising organization for SWIM Central. He has received the American Red Cross Participation and Support Award (1999), the ARC Cheerleader of the Year (1995), the ARC Instructor for the Year Award (1992), Kiwanis Club Exemplary Service Award (1993, 1995) and the Top Provider Award of the ARC Learn to Swim Program (2009-2010) all of which recognize his service and commitment to water safety. Additionally, Roland has over eight certificates with the American Red Cross and National Swimming Pool Foundation. As an innovator in the industry, Mr. Roland is now leveraging his remarkable background to create an entirely new approach to safety courses—and it’s only available at CPR, Etc. Ken Roland is also the recipient of the African-American Achiever's Award for the category of business in 2020 and 2021 from JM family Enterprises.


  • STAR Center Instructor

  • American Red Cross Safety Training for Swim Coaches Instructor

  • America Heart Association BLS Instructor Trainer

  • American Heart Association Automated External Defibrillation Instructor

  • CPR for the Professional Rescuer

  • Supervisor and Assessor Qualification Course

  • National Swimming Pool Foundation Certified Pool and Spa Operator

  • Aquatic Facility Operator

  • Arthritis Foundation Aquacise Instructor Trainer

  • American Red Cross Instructor Trainer in Water Safety

  • Emergency Response & Lifeguarding

  • Work Place First Aid

  • Responding To Emergencies

  • HIV/Aids Awareness

  • Ellis & Associates Lifeguard Training Instructor

  • National Safety Council First aid Instructor

  • PADI Open Water Scuba Certification


Mr. Roland is dedicated to promoting social good and serving the community. As a result, the following information provides a brief overview of Mr. Roland’s current volunteer efforts in the community:

  • Secretary for The National Aquatic Coalition

  • Chairman of the Broward County American Red Cross Instructor Committee

  • International Vice President for Every Child a Swimmer

  • Board Member of the S.W.I.M.S. Foundation

  • City of Ft. Lauderdale Community Development Block Grant Advisory Board

Email: kroland@cpretc.org

Jacob Roland, LGI, CPO, EMRI, WSIT Certified
President/ General Manager

          There from the start. At 6 months he learned how to swim. In 1995, Jacob became the Co-Host of The "Lucky The Dolphin"show along with his father, Ken Roland. They would travel all over the tri county area at various venues such as schools, pools, etc. doing their water safety show. When he was 9 he became a junior lifeguard and started teaching others how to swim during the inception of Swim Central. At the age of 15, he became lifeguard certified and worked for almost all of the cities in Broward County for over 12 years and obtaining numerous certifications along the way such as Lifeguard Instructor, Water Safety Instructor Trainer, and Emergency Medical Response Instructor. Then he started training most of the lifeguards in Broward as well as certify lifeguards in Miami and Palm Beach. He has taught thousands of people CPR, Lifeguarding, Water Safety, and other vital lifesaving skills continuing his father's legacy.


Email: jroland@cpretc.org

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